Feature prioritisation
Alongside the improvements that were being made to the existing features, there was a healthy backlog of new SSO features in the pipeline. These features included:
- Sign-in with OTP (one-time password)
- Sign-in/ sign-up with phone number
- Sign-in/ sign-up with social account (Google, Facebook, Apple)
- Compromised email/ password reset
A series of workshops were conducted with the business to understand the scope of the new features and prioritise them based on business impact against key performance indicators (KPIs).
We were tasked with designing the end-to-end experiences of these new features, utilising the components and patterns that had already been identified and designed. Here is where the use of design tokens came into play, enabling one experience to be applied across multiple brands.