Product description
As part of the ‘Disruptive Technology’ department at Majid Al Futtaim, we approached and pitched a Web3 enabled product to LEGO, that their customers could use to create their own digital mini-figures.
The initial pilot product was built in-house, with knowledge and training of blockchain technology and smart contract engineering being proactively learned ‘on the job’. This approach lead to a ready made product, that the LEGO team could easily customise. The official project kick-off was soon thereafter.
The official project focused on creating a membership NFT for Adult Fans of Lego, with digital utilities such as a POAP (proof of attendance) and rewards based on repeat in-store event attendance.