After winning Vue as a client, we were inundated with projects that needed conceptualising. In teams of 2-3 we set about developing concepts and creative ideas that could stretch across different mediums. Projects that I was involved in include Thor, October Half Term, Halloween and Christmas as well as the pitch itself.
As well as working on a conceptual level for Vue I have also worked to develop concepts and ideas, bringing them to life visually, ready to be artworked for the cinemas. One of these projects being for the film ‘Rush’. Here I took reference from the film and collateral produced for the feature. A worn checkered flag was used to highlight the classic F1 battle.